“ realized there was an opportunity in the market and they got ahead of the game and positioned themselves to be the cross-platform form factor across mobile and desktop,” said Al Hilwa, an analyst with IDC. Still, Apple’s stance throws a wrench in Adobe’s strategy.

He tested it on his Nexus One and wrote: “I think it’s great to not have to deal with ‘little blue cubes’ on the sites I visit every day.” Instead of content, iPhone users see blue boxes on pages designed with Flash. But many haven’t, as is evident in a comment made by Forrester Research analyst Jeffrey Hammond in a blog post about Flash Player 10.1. Many content producers have been willing to recreate or format their content for display on Apple’s iPhone and iPad. One company notably absent is Apple, which has publicly derided Adobe and is pushing the next-generation HTML 5 instead. That would work similarly to the way computer operating systems allow people to download the most recent Flash Players when they visit sites that require it. It will also be possible for an operating system provider to display a pop-up for users who visit a Web site that requires Flash Player 10.1, explaining that they need the player and letting them download it immediately, he said. The software can be pushed out to users over the air or it can be made available in application stores where users can choose to download it, he said. The Consumer Electronics Show and Mobile World Congress are two large conferences early in the year where many phone makers announce new products. “We may not see a huge number of these devices available on Tuesday, but the pipeline for Christmas, CES, Mobile World Congress next year is really exciting,” he said. If existing phones can handle it, Adobe will work with the phone makers to determine how to distribute the player to users. “We have to work with each platform company to figure out which phones can support it,” said Muraka.

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